- Полный рабочий день
Digital Marketing Manager
06 декабря 2020, 23:51
- Digital Marketing Strategy
- Build & plan the overall digital marketing strategy for the region in the alignment with HQ digital marketing strategy.
- Implement the strategy for the region with special focus on innovative and volume forming products.
- Implementation of social media strategy in relevant social media networks (Facebook, Instagram, Youtube, Vk.com).
- Localization and implementation of editorial calendar and power launches from HQ.
- Ensuring a close coordination of community management with customer service and appropriate platform implementation.
- Ensuring best in class approach to social media communication and application of innovative and most effective methods.
- Build and implement strategy on working with influencers.
- Monitor up-to-date state of website.
- Support of landing pages localization.
- Creation of local landing pages in case of neccessity.
- DTC (direct to customer) model implementation.
- Coordination of agency on SEA campaigns.
- Implementation of special SEA campaigns in collaboration with agencies.
- Implement SEO strategy on the website.
- Localize rich texts and other materials in accordance to SEO strategy in cooperation with the agency.
• Build and implement community management strategy
Activations with E-partners
• Build and implement online activations for focus products and innovations.
• Coordination of creative campaigns planning and implementation.
• Special projects on online activations creation and implementation.
• Content syndication tool start and support.
• Content creation and localization in case of necessity.
• Knowledge sharing within RU/CA/CAU team.
- Higher education
- Experience working in digital marketing in western companies or digital adverting agencies 3 years minimum preferable
- Fluent English language